---
title: The Business Case for Prevention and Early Detection | CancerIQ
description: CancerIQ's John Hansel examines how companies can increase and track uptake, building the business case for investment and expansion of their genetics program.
image: https://go.canceriq.com/hubfs/2-4.png
---

# The Business Case for Prevention and Early Detection

![1-Mar-17-2022-02-23-57-08-PM](https://go.canceriq.com/hubfs/1-Mar-17-2022-02-23-57-08-PM.png "1-Mar-17-2022-02-23-57-08-PM")

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**Your genetics program is a revenue center – and your CFO should know about it.**

Health systems benefit in many ways from high-risk cancer screening and early detection programs. In this installment of CancerIQ’s new series, The Business Case, we focus on downstream revenue: examining how genetics programs can measure the financial impact of their clinical services in a fee-for-service model.

John Hansel, MBA, CancerIQ’s Senior Vice President of Commercial Strategy, explores how your team can transform your genetics program into a revenue center and build the business case to impact more patients.

#### Watch The Recording and Request Presentation Slides & Revenue Model